Echelon

Cadillac 2045: Spatial UX Ecosystem for Seamless Living



  1. Project Overview

A Lifestyle That Flows

This Cadillac-sponsored group project brought together students from UX, industrial design, and interior design to envision a luxury lifestyle ecosystem in 2040.
 Our concept was inspired by the fluidity of waterfalls and designed to reflect Cadillac’s core DNA—elegance, performance, and progressive luxury.

My Role on the Team – UX Designer (Solo)

| As the sole UX designer on a multidisciplinary team, I led the user experience vision from concept to immersive spatial interaction.

On a team of 6, with 4 industrial designers and 1 interior designer, I was solely responsible for envisioning and designing the entire user experience. I bridged emotional needs, system behavior, and futuristic interaction design to bring clarity and cohesion to the cross-disciplinary collaboration.

My Core Responsibilities

  • Defined user journeys, ecosystem logic, and emotional flow across all product environments (car, chair, robot).

  • Designed a future-ready interface system using Neuralink, gesture, voice, and gaze—without screens.

    • Translated physical concepts into meaningful digital experiences, working closely with industrial and interior design peers.

  • Created the user persona (Destiny), daily narrative, and cinematic storyboard that grounded the concept in reality.

  • Directed UI wireframes, interaction moments, and helped lead the final prototype flow for presentation.

🧠 What I Contributed

  • A holistic experience strategy connecting body, space, and mind

  • The empathy layer across AI and product behaviors

  • Fluent communication between design disciplines

  • Strong storytelling that made speculative UX believable

“I was the only UX designer—but I turned six disciplines into one experience.”


02. UX Design Process

To bring this future concept to life, we followed a modified human-centered design process optimized for speculative, multi-disciplinary collaboration.
This spatial-first approach blended emotional mapping, system thinking, and immersive interaction design across physical and digital touchpoints.


03. Future Behavior Trends in 2040

In 2040, users no longer rely on screens or clicks. They interact with technology through thought, gaze, gesture, and voice—seamlessly embedded into their environments. AI systems anticipate emotional states and respond accordingly, enabling zero-effort interactions. Work and life happen fluidly across home, car, and public spaces, driven by ambient intelligence and hyper-personalized support. The future isn’t just smart—it’s intuitive, invisible, and emotionally aware.

07. Solution


03. The Persona: Destiny in 2040

Destiny is a globally acclaimed architect, navigating complex projects and a fast-paced lifestyle. She values mental clarity, personalized care, and fluid transitions between spaces.

Her world needs more than smart tech, and it needs systems that understand her without words.

04. Journey Map – A Day in Destiny’s Life

In 2040, users no longer rely on screens or clicks. They interact with technology through thought, gaze, gesture, and voice—seamlessly embedded into their environments. AI systems anticipate emotional states and respond accordingly, enabling zero-effort interactions. Work and life happen fluidly across home, car, and public spaces, driven by ambient intelligence and hyper-personalized support. The future isn’t just smart—it’s intuitive, invisible, and emotionally aware.


05. Design Challenge

Creating Fluidity Across Environments

How might we design a seamless, AI-supported lifestyle that flows effortlessly across home, mobility, and health?
  • Reduce friction between physical spaces

  • Maintain emotional and mental balance throughout the day

  • Deliver intelligent support through passive interaction


06. Design Language

Inspired by Waterfalls

Our design draws inspiration from the graceful flow of waterfalls—calm, layered, and alive. Each product in our ecosystem reflects this natural rhythm through Dot, Flow, and Water Vapor elements.

The Dot represents moments of intention, Flow captures seamless spatial transitions, and Water Vapor evokes softness, ambient emotion, and subtle presence.

These elements shape a user experience that is not only intuitive, but also sensorial, guiding the user through the day like water: responsive, gentle, and always in motion.


The Interface You Can’t See.

But You Can Feel.

Design System

In 2045, Destiny doesn't need to manage her day—her day flows around her. From the moment she wakes up, her environment understands what she needs before she asks. The mobile chair scans her vitals and quietly moves her to the car. The vehicle transforms into a private workspace, while the robot listens, watches, and gently suggests when it’s time to pause, breathe, or relax.

She doesn’t tap. She doesn’t swipe. The space itself becomes her interface. We imagined a future where technology is no longer seen—it’s simply felt. Powered by Neuralink, spatial awareness, gaze, and gesture,


Information is not placed on a screen, but lives around the user, ambient, emotional, and invisible.

Rooted in Cadillac’s elegance and human-centered innovation, this ecosystem doesn’t just respond—it resonates with the user.

ECOSYSTEM

360° INTERFACE SPACE

Iteration

The Car

Seamless Flow While Moving

  • 360° AR interface around windshield and cabin

  • Mode suggestions: Work, Meditate, Recharge

  • Ambient lights and sound respond to emotional state

  • Thought triggers hologram meetings or wellness prompts

  • Spatial projection floats content in midair

The Robot

Empathy Made Real

  • Holographic companion that senses mood and tone

  • Offers support without being asked

  • Follows gaze, mirrors presence

  • Conversational and emotionally aware

  • Doesn’t just inform understands

The Chair

Adaptive Wellness in Motion

  • Holographic companion that senses mood and tone

  • Offers support without being asked

  • Follows gaze, mirrors presence

  • Conversational and emotionally aware

  • Doesn’t just inform understands

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Reflection

UX Beyond Interfaces